Google Shopping (formerly known as Google Product Listing Ads or PLA) is a cost-effective way to advertise your product or service to potential buyers. In this article, I’ll show you how to save money on those shopping ads.
 |
| Google Shopping Ads Cost-Saving Method That Nobody Knows About |
The #1 Google Shopping Ads Cost-Saving Method That Nobody Knows About
You can use Google Shopping Ads as an excellent way to get more web traffic.
Here are a few tips and resources to help you sell on Google Shopping.
How to Promote Your Own Brand on Google Shopping Promoting your own brand is extremely easy to do with Google Shopping.
When you want to promote your own brand on Google Shopping, you can include a link to your own website or blog. This will lead the consumer to your website. The consumer can then learn more about your products, read your blog, and leave a comment on your blog. This strategy works very well because consumers search for your products using Google.
They then leave a comment on your website and read your blog. This is a win-win. This also works well when the product is your product and you are selling it.
Use Shopping Ads to Promote Your Own Brand
Start by creating a “Product” listing page for your product. This page should be filled with the product’s details, brand image, and prices. Write in the product description: “If you want to order this item or any other from this page, click here.” Do not include the product’s links to its website or blog. Why? Because Google does not show product links to pages that are not visible to the user. Search for the product in Google Shopping. The first result should be a keyword-rich product listing page for the product. Click on this page. Next, click on “Continue Shopping”. You will now see a list of items from the first result that match your search. Click on the first result. The result page will appear.
Include a link to your website or blog in your product description
You’ll need a high-quality product image that’s clickable on Google Shopping. And you’ll need a link to your website or blog. But wait, you say, “I don’t have a high-quality product image or a website.” You can create one for free here. Include a link to your website or blog in your item’s title Don’t leave it up to your customer to find your website. Include a link to your website or blog in the title of your item. You can also add a free keyword. For example, let’s say your item is a hat. You can include: Lifestyle/Boutique Hats Hat category (women’s hat, men’s hat, baby hat) By doing so, you have the opportunity to increase search traffic to your website. If someone searches for a hat using your keyword, your website will pop up first.
Include a link to your website or blog in your product image
For example, I sell a lot of pop culture items on Amazon. I recently did a listing of them all.
This listing had an image, and that’s where I used my website link to promote my website.
I also included a link to my website in the product’s description.
Don’t worry, Google will still sell your products. It’s just going to be more expensive if you don’t include a link.
Use a Shopping Ad to Promote Your Own Product or Service Because the shopping ads are paid, you can still offer your own products and services as an alternative option to make more money.
However, you don’t want to go overboard. These can be great low-key ways to increase traffic to your website. There are also ways you can create side income on the side from this.
Include a link to your website or blog in your item’s title
When you’re promoting your own product, including a link to your own website or blog can help to increase traffic from those searchers who are interested in the product. You can also include a link in your item’s title. For example, let’s say you have a product in your product category called “Oil Saves.” When someone searches for this term, the chances are that they are looking for a solution for oily skin. You could link directly to a section of your site called “Oily Skin Solutions.” Now you’re telling people that this is a resource that you created. It looks like this: Then you create this: Here’s what the Google Shopping Ads landscape looks like right now (see the below). It represents the different countries that Google is showing ads to.