PPC or Pay Per Click advertising is one of the most popular ways to advertise online and can be a very effective way to market your business if done right. PPC ads are basically ads that you pay for each time someone clicks on them. The idea is that you only pay for ads that are actually seen by people and it's a great way to reach potential customers.
There are two main types of PPC advertising:
1) Cost Per Click (CPC)
2) Cost Per Thousand Impressions (CPM)
CPC is when you pay every time someone clicks on your ad. CPM is when you pay for every 1,000 times your ad is shown.
 |
| 10 Tips To Improve Your PPC Advertisements |
1. PPC ads are the bread and butter of your business
PPC or pay-per-click ads are the bread and butter of a business, and it is one that you should spend a lot of time perfecting. It has to be done right, or it can be the death of your business. If you ignore the importance of PPC ads and don’t use them to their full potential, then you will surely fall behind in the very competitive online world.
The good news is that making PPC ads work for your business is possible if you are willing to put in the time and effort needed to do so.
2. What is a PPC ad?
A pay-per-click (PPC) ad is an advertisement on a search engine that is placed on specific keywords that have a high search volume. This means that the advertisers will only pay when someone clicks on their ads.
PPC ads are basically advertisements that you will see at the top or side of Google's search results. If you click on an ad, you will be redirected to the advertised company’s website.
There are several types of PPC ads that can be created. These include text ads, image ads, and video ads. The type of PPC ad that you will use will depend on your business and the type of product or service that you are offering.
PPC ads can be created using Google AdWords, Bing Ads, Facebook Ads, and other platforms.
3. Where should you advertise?
It is tempting to think that the best way to make money online is to advertise on Facebook and Google. In reality, though, Facebook and AdWords are a waste of money.
The Keyword Planner tool in Google is a huge giveaway that they’re ripping you off. Here’s how it works:
If you want to know the cost per click for a particular keyword, you can enter it into the keyword planner.
That will give you an average CPC estimate based on your monthly search volume. So if you sell dog food and the average monthly search volume is 1000, you might be able to get a few clicks for $1.
But that’s just an average. It doesn’t mean you can expect all 1000 searches to convert into customers. In fact, it’s likely that a lot of them won’t convert.
So, if you want to know how many people will actually buy your product after searching for it, you need to take into account the conversion rate.
The conversion rate is the percentage of people who actually buy your product after they search for it.
For example, if you have a conversion rate of 10%, that means that out of every 100 people who search for your product, only 10 will actually buy it.
4. How to write a good ad copy?
Ad copy is a very important element of your ad. It’s what catches the attention of your target audience. So, you need to write an ad copy that will directly appeal to the needs and wants of your prospect.
Here are some tips to help you write better ads:
1. Address the problem in the headline – You need to solve a specific problem in the headline of your ad. If you don’t address the problem, then why should anyone bother reading your ad?
2. Use benefit-driven selling – The selling point of your product or service should be something that can be measured. The best way to do this is to describe the benefits of your product or service, rather than describing the features.
3. Use action verbs – People are busy and they don’t have time to read long-winded sentences. Make sure that you use action verbs in your ad to make it more appealing and easy to read.
4. Use numbers – People are more likely to respond to a number than they are to a word or phrase. So, if you want to make your ad more appealing, use numbers.
5. Use headlines – The headline of your ad is the most important part of it. Make sure that you use a catchy headline so that people will be interested in reading the rest of your ad.
6. Make it short – People are busy and they don’t have time to read long ads. So, make sure that you keep your ad short and sweet so that people will be more likely to respond to it.
5. The importance of landing pages
Landing pages are the most important page on your website. They are the page that people will land on when they click on a link from an ad or search engine. If you don’t have a great landing page, it doesn’t matter how many links you have pointing to your site, or what your domain authority is.
If you’re not using landing pages correctly, this is why you might be worried about your SEO. You’ll know what works and what doesn’t work when it comes to landing pages, and you’ll learn how to create high-converting landing pages.
6. The power of email marketing
Email marketing is one of the most powerful ways to get your message out there, and it’s also one of the most underutilized tools on the internet. You can use email marketing to build your list, sell products, and even get subscribers for your blog.
But if you’re not using it, you’re missing out on a huge opportunity.
Email marketing is the easiest way to get your message out there. It’s like having a newsletter that you can send to anyone in the world, instantly.
And it’s also one of the most underutilized tools on the internet.
7. A/B testing your ads and other tricks!
A/B testing is a method of split testing two or more versions to see which one performs better. It’s used by virtually every website with an online presence, and it’s a good idea to use it on your own ads as well.
You should A/B test every aspect of your ad, from the text in the image to the color of the background. Even the placement of your Facebook Ad matters, so you should split test the sidebar versus the right column to see what performs better. Most advertisers will use A/B testing software like Split Test Monkey or Optimizely to test their ads.
You can also use A/B testing to test the performance of your landing page. If you’re using a lead generation tool like LeadPages, you can create two different landing pages and then split test them to
see which one performs better. If you’re using a tool like Unbounce, you can easily test different landing page designs to see which one performs best.
8. Tools for writing better ad copies!
What are the tools to help you write better ad copies?
Let’s start with your own website tools. Do you have a blog? Blogger and WordPress both have an Adsense alternative tool that allows you to create beautiful ad units within minutes and place ads on your site.
Are there other kinds of ads that you want to run on your site? There are lots of great tools out there. You can use Canva or Powerpoint to create an ad template or design a banner ad that fits the dimensions of your site.
Advertise all over the web! There are tons of websites that will allow you to advertise your business. Craigslist is a great place to start. Just create an account and you can post an ad for free.
You can also use Google Adwords or Bing Ads to target specific keywords.
9. Reporting and analyzing data!
Many people don't report their data. Not reporting shows that you didn't take the time to do your research. It also means you are not actively learning and improving your skills. You need to see what works and what doesn't work by analyzing your data and reporting it in a blog post with actionable steps.
10. To wrap things up!
In order to get a successful blog, you need to be consistent in your posting schedule. Whether you’re writing a blog post or publishing a podcast, the most important thing is to keep up with it. If you can’t post as frequently as you would like, then at least make sure that each post is something great.
By being consistent and creating high-quality content, you’ll attract an audience while making improvements over time. Ultimately, this will help you see results and get more subscribers.