SEO, or search engine optimization, is the process of increasing your search rankings in major search engines such as Google, Yahoo, and Bing.
This can be done by improving the visibility of your website in these search engines.
Most users won’t click on an advertisement that pops up in their face when they are doing a Google search. Instead, they will click on the first few results that come up on the first page of Google.
The goal of SEO is to get your site to appear on this first page of Google and other major search engines. The more sites that link to your site, the higher you will appear on the first page of Google.
This is where Search Engine Optimization comes into play.
It is a way to increase your visibility in search engines like Google and Yahoo.
There are many ways to do this, but one of the most popular ways is by using keywords and other forms of text links within your website content.
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| A Simple Guide To On-Page SEO That Will Improve Your Rankings |
On-page SEO Step 1: Optimize your Title Tags
The title tag is one of the most important places to put your keywords if you want to optimize for SEO. The title tag is what people see in the SERPs when they search for your target keyword. Since it’s so important to rank for a given keyword, we have to make sure our title tags are optimized for that keyword.
It’s essential that you include your keywords in your title tags whenever possible.
As a best practice, try to include at least one primary keyword in the first 60 characters of your title tag, and try to include an additional secondary keyword around 100 characters into the title tag.
If you have a large title tag, like for an article or a landing page, try to keep the keyword density in the first 100 characters at least 1% of your target keyword.
This means that if your target keyword is “keyword”, then you should use the word “keyword” once every 100 characters in your title tag.
For most people, this is too difficult to do manually so I recommend using an SEO plugin that will do it for you.
On-page SEO Step 2: Optimize your Meta Description Tags
Similar to the title tag, meta descriptions are another form of copywriting that is often ignored.
In fact, most people don’t even know how to write a good meta description or what they should be writing about in their meta descriptions.
However, meta descriptions can make a huge difference in terms of click-through rate and conversion rate on your website if you use them correctly.
Meta tags are the only part of a webpage that will show up in search results, but they're not read by search engines.
Instead, meta tags are used to describe your content to web crawlers and ultimately searchers.
When writing your meta tags, you should focus on making them human-readable and use keywords you want to rank for.
On-Page SEO Step 3: How to optimize your Content for Search Engines
Your content is finished and you’re ready to publish it. Now, what do you do?
An important step in your SEO work is to optimize your content for search engines, especially Google.
This involves the use of meta tags and descriptions, as well as keyword targeting and placement.
There are also two different types of SEO: On-Page SEO which does everything to your webpage itself and Off-Page SEO which does everything off your webpage where you don’t have control.
For example, backlinks from other web pages to yours or social media shares would be considered Off-Page SEO
On-Page SEO Step 4: How to make sure you have the right keywords in the right places on your content
The most important thing for any site is to have the right keywords in the right places on your site.
Keywords are like signposts for Google and other search engines to see that there is something relevant about your content.
There are many different ways to find keywords for your content, but we recommend using the Google AdWords Keyword Planner tool.
It’s free to use and provides you with hundreds of keyword ideas to choose from.
Once you’ve got your keyword ideas, it’s time to check which keywords are best for your site.
This is where the Google Keyword Planner tool comes in handy.
It will give you an idea of how many people search for that particular keyword and which websites are currently ranking for that keyword.
This will help you to find the right keywords for your content and ensure that they have enough search volume to be worth your while.
You can also use this tool to find the top 3-5 keywords that are currently ranking for a particular search term and see how they’re performing in terms of traffic, cost per click (CPC), and other metrics.
This will help you to decide which keywords are worth targeting on your site.
How On-Page SEO Can Help Your Rankings?
On-Page SEO is the easiest way to make sure you rank in Google but most people don’t know how to do it. In this article, I’m going to show you exactly how you can use On-Page SEO to improve your rankings.
The first thing you have to do is optimize your meta tags. Your Meta Tag is your title, description, and keywords all in one. If you don’t optimize those, your SEO will suffer for sure.
Second, you have to make sure that your content is optimized for a specific keyword or phrase.
That keyword or phrase needs to be in your title, description, and content. If you can optimize for a keyword or phrase that is a long tail, even better.
Finally, you have to make sure that the website structure is optimized for SEO. This means making sure that the URL structure is easy to read and that there are keywords in the URL itself.
How Social Media Can Help Your Rankings?
Social media isn’t just about posting pictures of your lunch or friends, it’s also about helping you to get your business ranking higher. How?
By posting valuable content on your social media pages, you are not only sharing your own knowledge with the world, but you are also providing Google with information that it can use to determine what your website is about.
If people comment on and share your posts, this will increase the number of people who link to you, which in turn helps Google see that your website is popular and worthy of a high ranking.
The importance of keyword research
Keyword research is one of the most important aspects of SEO and should not be overlooked.
It’s a fundamental part of your content marketing strategy because it tells you whether or not your potential audience will actually be looking for what you’re writing about.
If you don’t do keyword research, then you have no way of knowing if any of your content will rank in Google.
It also means that you have no way of knowing if your content will even be relevant to your target audience.
For example, if you write a blog post about something that only five people are searching for in Google, then it’s highly unlikely that your post will rank.
The more relevant your content is to what people are searching for, the more likely it is to rank.
But keyword research isn’t just about finding out what your audience wants to read about.
It also tells you which keywords and phrases you should be targeting in order to increase your rankings.
It gives you the lowdown on which keywords are going to get you the most search traffic.
And that’s why it’s so important.
Without keyword research, you’re flying blind when it comes to SEO. And that means you’re missing out on a lot of opportunities for increasing your rankings and boosting your traffic.
Write for your audience, not Google!
What are the three things you can do to make sure your content is SEO-friendly?
Use Google Analytics, and nothing else. Use this to see what people are looking for, and write about those topics, but don’t try to stuff keywords into your content just because you think it will get more views.
Use social media. Don’t use social media to promote your content, but do use it to promote your blog and yourself.
This will allow you to get more people interested in what you have to say, and they will be more likely to click on your links when you write about topics that interest them.
Write for your audience, not Google! If you write with the sole purpose of ranking higher in search engines, you are doing it wrong.
I think that this should be a common sense tip, but there are a lot of people out there who are trying to manipulate search engines by adding irrelevant keywords and writing in an unnatural way. Use your keywords naturally.
Don’t stuff them into your content just because you think it will help you rank higher.
The best way to use keywords is to write about topics that interest you and that are relevant to your niche.
You will get more views if you write about things that actually interest people!